For quite some time the MSN live messenger has been the messaging service for millions of Microsoft users. However, now that it is discontinued a lot of people ask the simple question that may pop-up into your mind when you come to think of it. Why?
There are a few possible reasons that may have led to the closing down on the MSN live messenger, which each on their own partially explain the situation.
On the one hand we have the purchase of Skype. After Microsoft purchased Skype for a while Microsoft had two software pieces that essentially provided the same services.
Nevertheless, both networks required support and since the membership of the MSN live messenger registered a reduction from 300 million users in 2010 to only 100 million in 2012 this leads us to the second possible reason for the end of the IM service – market share.
Market share is a leading incentive for most of today’s managers and obviously the market share of the messenger has been going down with no forecasts predicting that it may eventually come back up. It seems that they had hit the point, where Microsoft decided that they should discontinue the whole software and just make the users transfer to Skype.
Skype, on the other, hand is probably the main reason for the termination of the MSN messaging service.
Since Microsoft bought Skype in 2011 it has grown now to have over 280 million users, which coincidentally matches the performance of the MSN messenger in 2010.
With the remaining 100 million members still subscribed to the service Microsoft probably figured that if they lure them to transfer to Skype and close down the other IM service they can both save money from less support of two different software pieces and focus more of their attention when it comes to support and development on the already popular Skype.
Overall, put simply, MSN was killed so Skype can thrive.