The new MSN Live Messenger

For nearly ten years, MSN Live Messenger was the place to be online. If you wanted to talk to your friends after school, then you would sign into MSN. It was the place to talk, it was free and really well designed.

Microsoft recently announced that they were fazing out the MSN Live Messenger and this was confirmed when they purchased Skype and wrapped the two products into one piece of software.

Skype had fast become on of the most used alternatives to Messenger. The increase in Internet connection speeds and with webcams becoming standard features of laptop, both meant that face-to-face video chatting was the future and most used format by MSN’s target audience. Being able to video chat, text chat, share files and even share computer screens, meant that Skype offered more than MSN did and consequently the audience soon transferred

Facebook launched a chat function which was designed to rival MSN’s system. The in-web based chat would allow any person who is friends with someone to type and talk to each other. When Facebook became the most visited website in the world, the chat function was at it’s peak. The complete integration of the function ensured that it was always going to be a success and this will continue until Facebook finally runs it’s course of time, which is not looking likely anytime soon.

When Twitter was launched in 2006, it allowed anybody in the world to see what you were saying and for friends to directly message each other. The short texts instantly became popular amongst the young generation and Twitter accounts now rival Facebook accounts. Twitter has now become the preferred online communication tool of nearly everyone under the age of 30.

When MSN Messenger was closed down, it left a void filled by Skype, Facebook Chat and Twitter. All three of these options allow users to talk to each other, but with a few modern additions and twists.

Why was MSN live messenger discontinued?

For quite some time the MSN live messenger has been the messaging service for millions of Microsoft users. However, now that it is discontinued a lot of people ask the simple question that may pop-up into your mind when you come to think of it. Why?

There are a few possible reasons that may have led to the closing down on the MSN live messenger, which each on their own partially explain the situation.

On the one hand we have the purchase of Skype. After Microsoft purchased Skype for a while Microsoft had two software pieces that essentially provided the same services.
Nevertheless, both networks required support and since the membership of the MSN live messenger registered a reduction from 300 million users in 2010 to only 100 million in 2012 this leads us to the second possible reason for the end of the IM service – market share.

Market share is a leading incentive for most of today’s managers and obviously the market share of the messenger has been going down with no forecasts predicting that it may eventually come back up. It seems that they had hit the point, where Microsoft decided that they should discontinue the whole software and just make the users transfer to Skype.

Skype, on the other, hand is probably the main reason for the termination of the MSN messaging service.

Since Microsoft bought Skype in 2011 it has grown now to have over 280 million users, which coincidentally matches the performance of the MSN messenger in 2010.
With the remaining 100 million members still subscribed to the service Microsoft probably figured that if they lure them to transfer to Skype and close down the other IM service they can both save money from less support of two different software pieces and focus more of their attention when it comes to support and development on the already popular Skype.

Overall, put simply, MSN was killed so Skype can thrive.